If you want to grow on TikTok, you need to learn how to work with the algorithm. Enter TikTok SEO!
If you are not optimizing your content for search, you are missing out on a massive opportunity to reach people actively looking for what you create.
TikTok has become like a search engine where people search for everything- from the best coffee in NYC to starting a side hustle- and that too directly on the app!
In this post, we look at how you can make sure your videos show up in those search results so you can get ahead of the competition! But first, let’s understand what TikTok SEO is.
What is TikTok SEO
It is TikTok SEO that makes your videos easily discoverable in TikTok’s native search and also external platforms like Google. It does not only include the hashtags. It is also about understanding how your audience searches and creating content according to those search patterns.
Let’s say someone searches for easy dinner recipes on TikTok. The videos that show up first are not there by accident. They have nailed their TikTok SEO- from the captions to the keywords to engagement metrics. And you can do the same.
Now that you have a basic understanding of TikTok SEO, let’s explore how you can master it to dominate search results.
Understand What TikTok Looks For
TikTok’s algorithm is built around a few core ranking signals.
- User interactions- These include likes, comments, and shares, etc.
- Video information- Captions, on-screen text, audio, hashtags- anything that gives context to your video
- Device and account settings- Location. Language and preferences. This is important but not as much as the first two.
Keyword Research
Yes, you need to do keyword research even for TikTok! Start with TikTok itself! Use the search bar to type in a topic like skincare tips, for instance. TikTok will suggest popular and related searches like skincare tips for oily skin or skincare tips that actually work. Screenshot these and use them in your captions, text, and even in your spoken words. TikTok’s AI can hear the audio now, too.
If you want to go further, you can use tools like Semrush and Uber Suggests, too. These do not show TikTok data directly, but they will help you find what your audience is searching on Google. You may be surprised to see how many of those searches spill over into TikTok as well.
Optimize Your Profile
Like other social media platforms, your TikTok profile is like your landing page. If people like what they see, they will follow. If not, you are losing potential reach!
Here are a few tips to consider!
- Use a clear, high-quality picture as your profile pic.
- Include a proper bio with target keywords.
- Add a link- it could be your online shop, your Linktree, or something else/
Your handle and display name also factor into the search. If you post fitness content and your name is very generic, like @jessica, consider changing it to @coachjessica or @jessicafit. These may seem like minor tweaks, but they have a big impact.
Use Hashtags Strategically
Hashtags are still very relevant and important but do not add 20 random hashtags to every post. Instead, use a mix of broad hashtags, niche hashtags, and branded or unique hashtags.
Also, include your main keyword as a hashtag and in the caption too. TikTok uses both to understand and place your content.
Ride the Trends Waves
Using trending sounds or formats can boost your discoverability, but only if it feels relevant. Adding a viral sound on a video that has nothing to do with it will not help your SEO or your audience retention either.
Instead, create content that is native to the trend and is infused with your niche, too. This will position you to ride the virality wave and enable you to stay true to your brand at the same time.
As promised, this is not your average SEO playbook. TikTok’s algorithm is hungry for signs of credibility. Engagement helps, but so does momentum.
Some creators give themselves a boost early on through growth services from where they purchase TikTok views, likes, or followers. A push at the right moment can help kickstart your growth process, unlike any other growth strategy.
Endnote
If you want to be seen, you need to be searchable!
SEO on TikTok is like a survival skill that you must master to stay afloat and even ahead of the curve. Learn how to think like your audience, use the right keywords, optimize every inch of content, and stay consistent.
Do it right, and you will not just show up in search; you will own it! Now, create something worth finding!
Sources
https://blog.hootsuite.com/tiktok-seo/#3_TikTok_SEO_ranking_factors
https://backlinko.com/tiktok-seo
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