Ometria is an omnichannel marketing tool designed to help ecommerce retailers create more targeted, personalised campaigns. It offers a wide range of features, including customer data tracking, segmentation, analytics, and messaging automation. With these features, retailers can gain further insight into their customers’ behaviour and preferences and develop strategies to increase conversion rates.
The key features of Ometria include:
-Data tracking & analytics: Ometria collects comprehensive customer data such as purchase history, browsing behaviour and interactions with emails or ads. Marketers can use this information to build detailed customer profiles and gain greater insight into shopping habits; to identify trends; and to understand which messages are most effective.
-Segmentation: Ometria’s powerful segmentation tools enable marketers to quickly group customers according to the criteria which matter most – such as age, gender and location – allowing for personalised messaging tailored to each segment.
-Messaging automation: Thanks to its automated workflow builder, Ometria helps marketers keep track of emails in real time – simplifying the processes of managing campaigns across multiple channels.
-Campaign management & reporting: Ometria also provides tools for optimising campaigns before launching them, as well as real-time performance reporting – allowing marketers to make changes on the fly in response to data from previous campaigns.
Overview of Ometria
UK e-commerce intelligence startup Ometria recently raised $1.5M in a seed round of funding. Ometria is a powerful customer data platform that helps ecommerce stores drive more sales, improved customer experience and deeper engagement.
Let’s look at some of the key features of Ometria that make it a smart choice for ecommerce stores.
What is Ometria?
Ometria is a cloud-based Customer Data Platform that helps online retailers create data-driven, highly personalised customer experiences. Ometria helps you gain powerful insights on your customers using its automated AI, to deliver automated and hyper-personalised marketing at scale.
The platform offers user segmentation, behavioural analysis, retention insights and intelligent personalization capabilities. With Ometria’s unified analytics dashboard, users can ensure their marketing activities are data-driven and make intelligent decisions that are set to maximise customer lifetime value (CLV). Ometria also provides advanced segmentation capabilities with its store search engine, allowing users to target customers using past purchases and browsing behaviour in real-time. Together with its AI targeting system and A/B testing tools, Ometria allows marketers to develop more meaningful campaigns quickly and cost effectively.
Other core features of the platform include automated campaigns such as triggered emails and abandoned cart emails; comprehensive reporting on campaign performance; order management capabilities like refunds management; comprehensive APIs; and integrated integrations with ad platforms like Google Ads, Instagram Ads & Facebook Ads.
How does Ometria work?
Ometria is a platform that helps brands create customer experiences tailored to their target market. Ometria collects all the customer data, such as website activity, past purchase history and online interactions, and analyses it to uncover the best opportunities for reaching new customers or encouraging more orders.
The platform then combines this analysis with machine learning technology to personalise content, emails and ads based on individual customers’ preferences while also considering their past interactions. This makes Ometria particularly efficient at delivering targeted messages to each market segment — helping brands reach more prospects, existing customers and those who may be ready to purchase soon.
Ometria also has features specifically designed for helping ecommerce marketers set up automated campaigns quickly and efficiently. This includes cart abandonment emails, order confirmation emails, and easy-to-set up loyalty campaigns that reward customers with discounts after they reach specific thresholds — encouraging them to return more often.
Finally, Ometria also comes equipped with powerful segmentation tools which allow users to define targeted audiences rapidly by grouping them according to any set of predefined criteria — making it easier than ever before to craft optimised communications with an exact audience in mind. For example, with this feature in place, marketers can easily segment their user base according to gender, age bracket or geographical location to send out carefully crafted offers that are personalised and catered towards an exact niche interest.
What are the key features of Ometria?
Ometria is an AI-powered marketing platform that enables ecommerce businesses to personalise their customer journey and increase sales. With Ometria, brands can create branded automated campaigns, access granular insights into customers’ buying behaviours, track store visitors’ online activity and utilise key analytics to achieve profitable growth.
Ometria’s key features enable brands to deliver targeted campaigns while complying with data privacy regulations. It offers comprehensive utilities such as sophisticated segmentation tools, AI-driven personalization capabilities, powerful analytics, unified data platforms and extensive integrations with 3rd party marketing tools.
Segmentation: Segmentation tools enable marketers to target the right customers with relevant messaging. The Ometria platform supports predictive segmentation, allowing for a more informed targeting of customers based on previous purchases or other desired characteristics.
Personalization: AI technology allows email marketers to create personalised emails tailored to individual customers. Ometria sources data from multiple sources including past purchasing behaviour, browsing activity and preferences to provide product recommendations suited for each customer’s needs.
Analytics: An intuitive dashboard provides insights into the performance of your campaigns in real time enabling you to make strategic decisions quickly in order adjustments accordingly for optimal results. Access granular campaign metrics such as total orders generated or average order values so that decision making remains informed at all times.
Unified Platform: With Ometria warehouse you manage your store’s entire product catalogue in one place while creating a single source of truth across channels so that your brand message stays consistent across platforms. This also streamlines collaborations between teams and assists in building better customer relationships over time as it alleviates manual efforts from duplicate tasks being completed by multiple stakeholders simultaneously within different departments or vendors across channels through its cloud-based dashboard across all environments like shopify plus or magento 2
Integrations: A central hub for 3rd party integrations featuring various partners like google Analytics or Zapier allow you streamline automation processes further thus allowing marketers access more opportunities with fewer efforts when running even large-scale campaigns saving hours while increasing your engagement rates through more seamless automation segments designed specifically tailored around the user’s journey device used needs preferences etc.
Benefits of Ometria
Ometria is a UK-based e-commerce intelligence startup which recently raised $1.5M in a seed round. This platform helps online retailers automate marketing and customer segmentation by combining customer data with predictive analysis.
This article will look into the key features of Ometria and explore its benefits to online retailers.
Increased customer insights
Ometria helps eCommerce businesses use customer intelligence to increase personalization across customer journeys and identify customer lifecycle opportunities. With Ometria, you can better understand your customers, track their behaviour and activity, and segment them based on criteria such as geolocation/demographics, engagement/ctr/open rate or any other customised segmentation rules. You can also gain insights into customer loyalty and engagement trends by tracking shopping data across channels, analysing them over time with cohort analysis, integrations and automation.
With increased insights into customers’ preferences and buying patterns, you can create relevant marketing campaigns based on individualised experiences tailored to each person’s profile characteristics. This ensures that you always offer customers the products they want and need at an optimal time for increased conversions.
In addition to providing customer insights, Ometria offers a suite of filterable dashboards that enable you to track real-time performance metrics in a unified view for better decision-making. The analytics interface makes it easy to measure ROI from marketing activities so that adjustments can be made if needed. With the insights gained from Ometria’s intelligent analytics platform, your business can make informed decisions about how best to engage with customers to maximise sales potential.
Improved customer segmentation
One of Ometria’s key features is its ability to segment and target customers with the most relevant and engaging communications. With Ometria, businesses can easily identify their valuable and loyal customers and those who may be slipping away. This leads to improved accuracy in customer engagement, resulting in a higher response rate and better customer loyalty.
The platform also gives businesses the means to track customer behaviour, providing powerful insights to improve customer segmentation. With Ometria’s detailed understanding of customer actions and characteristics, customers can be segmented based on factors like purchase history, past campaigns sent to them, website visits or abandoned carts. The best possible experience will be offered by tailoring all communication interactions with individual segments of prospects or customers before they enter any cycle of purchasing decisions.
Coupled with effective personalization capabilities such as dynamic content rendering — driven by a customer’s past activity – marketers are empowered to create reactive yet personal conversations that are meaningful for both the end-customer and business. As a result, customers will appreciate tailored offers that resonate with them directly. Likewise, businesses will benefit from recommendations most likely to convert into sales or other desired activities.
Enhanced customer engagement
Enhanced customer engagement is one of the major benefits of Ometria. By leveraging the power of customer data, Ometria can help you to provide customers with tailored experiences across all stages in the customer journey. It enables you to deliver highly personalised campaigns and messages, track real-time engagement behaviour, and evaluate response rates. As such, it helps you increase your understanding of what keeps customers engaged, driving more conversions in the long run.
By providing an AI-driven platform that seamlessly integrates with customer-facing channels – from websites and mobile apps to third-party shopping tools – Ometria helps brands create enriched customer journeys which boost revenue while enabling them to reduce customer churn rate at the same time. In addition, its reporting dashboard provides insights on key areas such as revenue attribution models and operational costs, enabling brands to make better decisions on how they allocate their budget across their marketing activities – empowering them to maximise returns while minimising risk.
UK E-Commerce Intelligence Startup Ometria Raises $1.5M Seed Round
Ometria, a UK-based e-commerce intelligence startup, recently raised $1.5M in a seed round. This funding round showcases the innovation and growth potential of the company. It’s also an exciting time to learn more about the key features of Ometria that led to the success of this seed round.
Let’s look at the main features of this UK e-commerce intelligence startup.
Investors involved
Ometria, a London-based startup offering an AI-powered CRM platform for online retailers, has raised $1.5 million in seed funding in a round co-led by Northzone and MMC Ventures. Current customers include Hotel Chocolat, Warehouse and French Connection.
The company was founded by Oscar pioneer Ivan Mazour who believes customer data should be used to drive smarter decisions that build stronger customer relationships and generate more revenue. The platform is designed to enable small teams to make customer experience decisions quickly. It enables them to gain deeper insights into customer behaviour throughout the customer journey with the help of AI.
In addition to Northzone and MMC Ventures, other investors in this round included Chris Bara from Felix Capital, Dimitriy Kovalenin from Roli Equity Fund, Santiago Zanolari from private equity house Trebuchet Capital, Sergey Komarov from Sistema VC as well as angels Sir Charlie Mayfield (Chairman for the John Lewis Partnership), Paul Forster (cofounder of Indeed) and Akhil Kaphle (former Facebook Advertising Manager).
What does the funding mean for Ometria?
Funding from Ometria’s $1.5M seed round will enable the company to continue to build and expand their customer intelligence platform, and support their move into international markets. This investment will also empower the company to further invest in product development, customer success, sales, marketing and product engineering.
This is an exciting time for businesses already looking to leverage Ometria’s AI-Powered Customer Intelligence platform as it means more opportunities and faster innovation than ever before. Additionally, the funding round provides resources that enable even larger advancements over the next year in customer personalization and loyalty, across web and mobile.
The technology developed by the Ometria team allows businesses to gain deeper insights into customers’ purchase habits to engage them better – with data-driven tailored messaging that is sent at optimal times for maximum engagement. These insights will allow companies to send meaningful messages at every touchpoint of the customers’ journey. The company also offers marketers powerful features such as automated customer segmentation for targeted campaigns, real-time optimization for maximum ROI and tracking of results against identified KPIs for complete transparency on performance.
This much awaited $1.5M seed round marks a milestone for Ometria that positions the firm well to continue offering marketers advanced features and capabilities to allow them peek behind the curtain of their customer journey – ultimately incentivizing customers through personalised experiences optimised per touchpoint for higher return on investment (ROI).
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