On occasion, social media channels are criticized for being over the top with crazy posts or a haven of misinformation. However, social media can still be used in a positive and productive way. This is particularly true for businesses of all sizes that can utilize social media to promote and market themselves. The key is understanding how to take social media accounts seriously and use them to reach customers. To showcase how to do this, here are some social media promo ideas that any business should consider using.
Ask Questions
If there’s one thing most people on social media enjoy doing, it’s sharing their opinions. What better way to get people to share their opinions than by asking questions? Countless businesses have improved their social media engagement by posing a question to followers. This can stir up a fun debate and get people thinking about your business. The key is to make sure the question is relevant to your company’s products and services. For example, a restaurant might ask social media followers about their favorite meal or dessert. It’s also possible to promote a new product by asking social media followers if they’ve heard about the new product or how much they’re looking forward to it.
Create a Poll
Along the same lines of asking a question, creating a poll can help to get people engaged with your brand.
Several social media platforms make it easy to create a poll that users can answer. This makes it easy to draw the attention of users as they scroll down their feeds. Often, a short poll question will get their attention. It’s just a matter of how you choose to use that poll question. In some instances, it will be fun and informal. However, there are other times when a social media poll can be used as a form of market research to get to know customers better.
Run a Contest
The sight of a contest on social media immediately conjures up thoughts of a prize, which is enough to grab the attention of most people. There is data to back that up, as some studies show that contests can help businesses gain thousands of new followers. Apparently, word of a contest with a prize tends to travel fast on social media. For businesses that don’t have a large online following, a contest can be a great way to gain more followers and build a brand. All that’s needed is a prize that will grab people’s attention. Ideally, that prize will have something to do with your business, such as a free product. If the prize isn’t related to your business, it’s more likely to attract people who aren’t actually interested in what your business offers, meaning those new followers aren’t going to help boost your business.
Create Short Videos
With a near-infinite number of posts on social media every day, creating videos is sometimes one of the only ways that a business can stand out. Granted, producing a video takes a little more time, effort, and money than the average social media post. But a good video can lead to a lot more engagement than a social media post that’s just text.
Plus, most social media platforms welcome video posts, especially those that are based solely on videos. The key is to make videos short and sweet because most people won’t have a huge attention span while scrolling their feeds. They should also be fun and engaging while promoting something related to your business without being too pushy or sales-focused.
Offer an Exclusive Deal
People love getting free stuff and discounts, especially when that stuff may not be available to everyone. Therefore, one tactic businesses can use is to offer promo codes to get a discount or a free item on their social media pages. This can inspire those who see it to take advantage of the deal and also share the post, helping to drive more traffic and customers in your direction. Many businesses have long done this type of thing but without the social media aspect. For example, there are countless online casinos with free spins offered to new customers as an incentive to sign up. With so many online casinos in today’s world, each one needs to find a way to stand out. It’s the same principle as using social media to offer an exclusive deal; it can help a business stand out.
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