Introduction: Ometria raises $40M to automate CRM for retailers
Ometria, an AI powered CRM platform for the e-commerce industry, has just announced that it has secured a $40 million C round of funding.
This investment will help the company to further develop its platform and automate CRM processes for retailers. As a result, Ometria aims to revolutionise how retailers interact with their customers, enabling them to deliver more personalised and targeted experiences.
This article will explore the impact of this funding on Ometria’s growth and plans.
Overview of Ometria
Ometria is an Artificial Intelligence (AI) powered Customer Relationship Management (CRM) platform designed to help retailers deliver personalised customer experiences. The company has recently secured $40 million in Series B funding, a significant advancement that will allow it to continue to expand and improve its already powerful product suite.
The platform leverages Machine Learning (ML) algorithms and real-time data processing capabilities to enable retailers to build sophisticated omnichannel campaigns customised based on each customer’s behaviours. Ometria also provides detailed insights into the effectiveness of its marketing efforts, helping brands make better decisions regarding their customers and create impactful marketing campaigns.
Additionally, Ometria helps make sense of vast volumes of customer data with intelligent segmentation; enabling personalised messaging across multiple channels including email, SMS, direct mail and mobile push notifications. It also provides an AI-powered recommendation engine that suggests offers tailored for each customer’s purchasing history and preferences and comprehensive performance tracking abilities, allowing brands to easily monitor campaign metrics for maximum efficiency in real time.
Overall, this ground-breaking technology unlocks the power of data-driven automated CRM initiatives designed specifically for retailers around the globe — empowering them to understand their customers more deeply and offer more meaningful connections throughout all stages of the customer journey.
Ometria, a London-based ecommerce CRM platform, has raised $40 million in a C-round of funding. Eight Roads led the round with participation from existing investor Balderton Capital.
This investment brings the total funding raised by the company to $59 million, setting a new record for the UK tech industry. This additional funding will allow Ometria to further develop its platform to help retailers engage with and understand their customers better.
Details of the $40M C round
Ometria, an AI-driven customer data platform for multi-channel retailers, announced today that it has closed a $40M Series C financing led by Atomico with participation from Accel and existing investor Highland Europe. The new funding brings Ometria’s total financing to date to $60M.
Founded in 2013, Ometria provides retailers with AI-powered insights from customer data, enabling them to better segment their audiences and automate personalised CRM campaigns. The platform is used by customers such as Mothercare and Asos. Ometria is powered by a mix of machine learning and artificial intelligence algorithms, which creates dynamic customer segments tracking preferences and behaviours in real-time across different channels for optimal personalization of initiatives such as discounts, promotions or newsletters.
The new capital will further bolster the company’s AI capabilities and strategic hires in technology departments. It will also help the company add deeper insights into customers’ behaviour, allowing retailers to create optimised journeys tailored to each individual’s behaviour on social media or online stores. In addition, the funds will be used to expand its partner network with more integrations into SaaS technologies used by retailers such as Google Ads Shopping operations and marketing cloud solutions like Salesforce Marketing Cloud or Adobe Target.
Investors involved in the round
83North led the $40 million round with participation from Hambro Perks, European Founders Capital (EFC) and Touchstone Innovations. 83North is a global venture capital firm with $1 billion of assets under management that invests primarily in growth-stage companies across the consumer, enterprise software and technology sectors. The round brings Ometria’s total funding to nearly $65 million since its inception in 2013.
Hambro Perks is a London-based venture capital and private equity firm that focuses on investing in high-growth technology companies. Established in 2014, Hambro Perks has invested more than £350 million of capital into over 25 companies across Europe, the US and Asia Pacific.
European Founders Capital (EFC) is a leading VC fund out of Amsterdam, London, Stockholm and Zurich invested in founders building world-class software businesses. The EFC team has co-invested alongside 83North in more than 40 deals since 2012.
Touchstone Innovations is a London Stock Exchange AIM listed venture capital trust with aspirations to become Europe’s leading specialist growth funder for innovative business ideas with commercial potential. Its portfolio includes businesses working across various sectors including life sciences/biotechnology, physical sciences, IT/software/internet services, and energy technologies where there is clear evidence of global market potential given current technology trends.
Ometria’s Automation Platform
Ometria, a data-driven customer marketing automation platform for retailers, has announced that it has secured $40M in its C round of funding to help automate CRM for retailers.
This investment from the UK, US and European investors will allow the company to accelerate its software development, expand its customer base, and strengthen its presence in new markets.
Some major retailers, such as House of Fraser, John Lewis, and River Island, have previously used this platform.
What the platform does
Ometria’s automation platform is an integrated solution that helps retailers power customer data-driven marketing campaigns. The platform combines segmentation, predictive analytics and machine learning capabilities to automate delivering highly personalised messages across online channels. With Ometria’s automated solution, retailers can personalise their customer engagement activities based on customer profile data, website behaviour and purchase history – to build customer loyalty and maximise sales.
The automation platform enables retailers to access real-time insights about their customer segments, creating highly targeted campaigns more likely to resonate with customers. In addition, its algorithm uses artificial intelligence (AI) and machine learning abilities to analyse customer data and create tailor-made messages for each type of audience segment. This allows for easier segmentation creation so that targeted campaigns can be designed to better reflect the preferences of each user group.
With Ometria’s solution, retailers can also track a wide range of engagement metrics such as open rates, click rates and conversion rates – giving them an accurate picture of how targeted campaigns perform across all channels. Finally, the platform helps retailers automate their entire CRM process – making manual processes faster, more efficient and easier to manage over time.
Benefits for retailers
Retailers leveraging Ometria’s fully-integrated CRM automation platform can enjoy a range of benefits with their marketing process. The platform allows retailers to gain insights into customer behaviours, helping marketers learn what their customers want and creating personalised experiences. It also automates many manual processes in the retail sector, saving time and increasing efficiency for marketers.
Additionally, Ometria’s comprehensive platform comes with built-in features such as predictive analytics, loyalty comparison benchmarks, cohort analysis capabilities and more to meet the needs of today’s competitive retail landscape. This helps retailers to better understand their customers and target them with relevant offers while increasing engagement and sales. Additionally, users can set up cross-channel campaigns including mobile notifications to reach out to customers anywhere they engage with an ecommerce store.
These benefits create an easy-to-use platform that simplifies everyday marketing tasks while providing insights and delivering highly targeted campaigns that reflect what each customer wants the most. This not only helps give retailers a competitive edge but also offers a powerful return on investment through improving customer lifetime value.
Ometria raises $40M C round to automate CRM for retailers
Ometria recently raised $40M in a C round to help automate CRM for retailers. This marked the company’s first step towards empowering retailers with better customer loyalty, data insights, and automated marketing.
Ometria’s vision of the future has been made possible with the help of its latest funding round. Let’s explore the company’s plans and how it intends to use its newly-secured funds to further its development.
Ometria plans to use its newly raised funds to propel their expansion plans, and accelerate the development of their AI-driven technology solutions. This includes continuing the company’s focus on developing its machine learning capabilities and scaling international operations.
The company will use the capital to further develop AI and CRM channels; giving retailers better tools and techniques to understand their customer purchase habits, anticipate trends and enable a seamless experience. Ometria also plans to focus on growing and expanding its analytic capabilities across various channels including email, search engine optimisation (SEO), display ads, affiliate marketing and social media networks.
They aim to deliver an end-to-end solution that allows retailers to efficiently manage communications with target customers, from segmentation to creating campaigns, monitoring effectiveness in real-time across sales channels for better results aligned with customer behaviour analysis.
Ometria’s plan is also to have a host of excellence programmes in place by 2020 which will be completely underpinned by artificial intelligence (AI). This will consider insights from marketing data sources such as Google Analytics (GA) & User Interface Interactions (UI). As part of this plan they are talking with leading institutes such as MIT’s Computer Science & AI Lab (CSAIL) to gain more perspective in this space ensuring that its technology is recognized across all global markets.
Plans for the new funding
Ometria has recently secured $40 Million in funding to support their mission of automating the CRM process for retailers and helping them understand, track, and engage customers through a more effective strategy. In addition, the injection of funds will help the company expand its reach and capabilities beyond its current offering.
With the new funding in place, Ometria’s plans include expanding into more countries and developing AI-driven tools that will provide even more precise insights into customer behaviour. This technology will enable retailers to craft personalised strategies to better engage with customers while increasing conversion rates and creating lasting relationships. In addition, Ometria plans to accelerate its product innovation efforts by integrating predictive analytics into its platform.
Finally, further investments are being made in research and development that will strengthen the company’s data protection capabilities which is key with global compliance standards stricter than ever before. Through these efforts, Ometria seeks to set a standard for transparent data policies prioritising customer privacy while maximising business value.